The Medium Is the Metaphor

The chapter I have chosen to summarize is The Medium Is the Metaphor.  The beginning of the chapter starts talking about what certain cities are famous for and during which ages those cities where up and coming.  For example, "In the early twentieth century, Chicago, the city of big shoulders and heavy winds, came to symbolize the industrial energy and dynamism of America(3)."  The chapter then goes on to say how America is focused on entertainment and on how important looks is to the point where we could not have a president who is overweight.  Selling goods to America is all about how things look, we need to be entertained in order to want to buy things whether by humor, looks, or show.  The author basically tries to get across that we as a society need to remember that how a person looks doesn't determine that person's ideas or their intelligence.  With that being said, the development of writing had launched us into an intellectual growth period and had given us alternate ways of communicating with new ways of expressing ourselves.  But we have moved away from writing into an age where technology is our greatest importance.  We have been overrun with ideas that have turned into ways of life that now define how we live and what we idolize in people as a society.  Technological advances have brought us into a new age but through that we have forgotten what things actually mean and we have forgotten that our tools of evaluation do not define who people are and the ideas and intelligence that they have.